Introduction 

Our audience comprises of a variety of different levels who work in the CX & Contact Centre industry.  Originally launching in 2011, the website operated in a part time capacity building a small, but loyal following of key contact centre industry followers.

In January 2016 Contact Centre Central became a full time venture and with it, a new website. Throughout 2016 with new content almost daily, and a focus on paid and organic marketing our growth has increased over 300% with our audience in September 2017 now totalling over 26,000 CX and Contact Centre professionals across all our Social Media channels.

With great content and a good reputation we were thrilled to win the 2016 Industry Champions award for Australia as the most trusted contact centre company in Australia – awarded by Contact Center World, the Worlds biggest Contact Centre Association.

Audience Growth of Contact Centre Central 1 July 2017

In April 2017 we released our new website (you’re on it now!) designed to further enhance our position as the #1 Free resource for CX Professionals.

A more detailed overview of our channels, and audience demographics are below.

Key Channels

Facebook

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Total Facebook Page Likes

We have three key pages/groups on Facebook each with a very different segment:

Conference iconKey Demographics: Call Centre Agents & Team Leaders. Top Cities by page likes: Brisbane, Perth, Gold Coast, Melbourne, Sydney, Adelaide. Gender 69% Female. 25-34 biggest age group.

LinkedIn

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Total Connections

We have three key pages/groups on LinkedIn:

Conference iconKey Demographics: Team Leader through to Executive. Using the LinkedIn definitions our LinkedIn Audience Demographics are Senior 36%, Manager 35%, Entry 14%, Director 8% and VP 7%.

Newsletter

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Total Subscribers

Our newsletter, The Pulse, provides a range of options to stay up to date with the latest articles, news and jobs in the Australian Contact Centre industry. Subscribers can choose between news as it happens through to a weekly summary email. Open rates average above 35% with The Weekly Pulse the most popular opt-in.

Conference iconKey Demographics: Our subscribers mostly consist of senior contact centre professionals Owner/Director 13%, Senior Executive 22%, Operations Management 29%, Operations Agent Level 12%, Support Positions (e.g. WFM, L&D) 11%, Marketing/Business Development 8%, Other 5%.

Website

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Total Pages Viewed

As the saying goes “all roads lead to home” with all of our articles, news, Press Releases as well as our Supplier Directory, Event Calendar etc all held on our website to provide the best value for our advertisers.

stats iconKey Data: in September we had our highest ever pages viewed with nearly 37,000 pages visited by over 17,000 unique users! Our Bounce rate continues to remain low at 6.95%. Our top article overall was 6 Call Centre Secrets agents will never admit to and for our manager articles, the top performer was ‘Does a call centre country location really matter‘.

Other

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Twitter followers
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Instagram Followers

Need more?

If you would like more information please Contact Us or View Advertising Packages.

*Stats current as of 1 September 2017